Our company’s legal entity name is “Viz & Co., LLC.” Our trade name is “Blue Tusk Digital.” Use “Viz & Co., LLC.” only when you’re writing legal documents or contracts.
Only use “Blue Tusk Digital” the first time you mention it. Then, use “Blue Tusk” for all other references.
Only use “BTD” internally (when appropriate), as well as in campaign names for client accounts.
Yes – Client account: BTD | Lead Generation | Best Scented Candles
No – Client account: Lead Generation | Best Scented Candles | BTD
Remember: Refer to Blue Tusk as “we” and “our,” not “it.”