Voice: Overview.

The following voice attribute outline how we always want to be perceived by our clients and prospects, no matter the context or situation.

Voice is constant: It describes Blue Tusk's distinctive personality and what prospects should always think about us. This is how people should always perceive us:

  • Honest, humble, quirky, and friendly.
  • Speaking in plain language.
  • Straight-shooters, but not mean.
  • Goes above and beyond to be accessible.
  • Willing to explain and provide details.
  • Focused on building relationships.
  • We keep people “in-the-know”.
branding style guide
OverviewColor PaletteCustom Icons
writing style guide
Writing Goals and PrinciplesVoiceToneWriting About Blue Tusk DigitalGrammar and Mechanics: FormattingGrammar and Mechanics: PunctuationGrammar and Mechanics: People, Places, and ThingsWeb ElementsWriting for AccessibilityWord List
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For design inspiration and resources we used Mailchimp, Buzzfeed, AP Style Guide, and UNC.